Designer: Sergio Mondragon
Description: Crosswalk began with inspiration drawn upon the most noticeable of street graphics, the crosswalk. To me, a crosswalk was more than just an artistic layer played upon the streets of a city. A crosswalk provides passage, safety and control. For many, our culture teaches us that a crosswalk was meant to get us from point A to point B safely, but can it do more than that?
It took me not too long to questions why the function of a crosswalk was only along the ends of streets. Why can’t we have a free for all crosswalk of static and uncontrolled movement? Why can’t we have streets full of social hubs and interactive play that not only happens along a sidewalk but in the middle of the street?
My answer was a crosswalk streetscape, a make belief city that has a layer of embedded crosswalks along buildings. The pattern became a collage of diagonal lines and simple abstract geometric shapes merged to form my new urban landscape. A landscape that when used was meant to replicate my make belief city in any interior space. Crosswalk is meant to provide a new concept on the way we view our streets and reinterpret the concept into our interior spaces. With Crosswalk, a new urban landscape can be achieved to provide the uncontrolled movement, the uncontrolled social hubs, while still providing the bold graphic way finding landscape. Overall, Crosswalk was meant to connect streets, as it is to connect spaces within a building. It becomes a new urban landscape that provides passage, connectivity and bold colors that bring life and an artistic layer to any interior space.
About Designer: Hello, my name is Sergio Mondragon a new and emerging designer in the creative world. I recently graduated with a Bachelors of Art in Interior Architecture in 2010 and now work for Gensler. My design intent in this world is to change the meaning of how we see things and to rethink solutions to design problems. I love the creative process and I am not afraid of design changes and challenges. I love my profession and the effect it has on our community and our personality.